Category Archives: Writing advice

The Evolution of a Book, Pt. 11: Book Covers

(Previous entries in this series: Pts. 123456789, and 10.)

Mary Beard recently explained how her most recent book cover design evolved. My experiences have been a little bit different. I’ve been fortunate enough to have had great designers at LSU Press. Amanda McDonald Scallon designed the cover of Old Hickory’s Nephew (OHN), which I think brilliantly captured how Jackson haunted Donelson for his entire life. I gave no input about how the cover should be designed. For the Andrew Jackson, Southerner cover, I suggested the portrait that graces the front but gave no other direction.

For the most part, academic publishers want to be left alone when it comes to design. They have marketing specialists who know what they’re doing when it comes to creating a book cover that will sell. It behooves authors to remember that fact. At the same time, my impression and experience is that it’s okay to indicate preferences for things. For example, with OHN, I told LSU Press that I didn’t like a certain bland book design that I had seen on their books. This time around, I suggested the portrait that they decided to use, but I understood that it was only a preference and that their designer had the final approval on whether to use it.

One other important thing to remember: If you want to use a certain image on the book jacket, understand that the image owner will not only have to grant you permission but will also likely require a rights fee or some other kind of compensation. Thankfully, The Hermitage owns the Jackson portrait for the forthcoming biography, and they were willing to allow its use (as they did for those on the OHN cover) for reasonable compensation.


The Evolution of a Book, Pt. 10: The Press and Marketing

(Previous entries in this series: Pts. 12345678, and 9.)

One of the things I never expected to do was market my books. In my ignorance, I assumed that a team of press staff would make sure the books were in every bookstore from Barnes & Noble to the museum in my home town. I thought they would set up book signings and interviews, in the process making me (and them) MILLIONS!

Okay, my expectations weren’t that extravagant, but I really had no clue that a lot of the responsibility for getting publicity for books published by university presses fell to authors. So be prepared to answer a marketing questionnaire at some point in the process, and expect it to be one of the more onerous tasks of publishing a book.

Why is that? Let me give you a sense of what LSU Press asked for in its questionnaire. In addition to basic questions addressing the book’s title, main arguments, and target audiences, it asked for publications, both academic and general, that might review the book. Listing academic journals was easy, but beyond that, I struggled. The questionnaire also requested the names and contact information for media outlets, bookstores, and other entities that might host a book signing or conduct an interview. It also wanted a list of prizes that the book might be submitted for. (Was listing the Pulitzer a mistake on my part?) I also had to compile a list of e-mail addresses of individuals who might want to receive notice of the book’s publication. Finally, I had to recommend colleagues who might write a blurb for the dust jacket. (Parents aren’t explicitly banned, but assume that they shouldn’t go on that list.)

As you can see, the questionnaire takes a bit of time to complete, and the work falls on the author. Don’t get the impression that university presses don’t want your book to succeed. They do, but they simply don’t have the staff to give each book the individual attention that the authors hope for and expect. Press staff are doing the best they can with limited resources, and the questionnaire helps them focus their energy in the most productive ways.

Ultimately, the author has to become his/her own publicist. S/he will need to take the initiative and personally generate buzz about the book. It probably won’t come naturally, and you should remain modest, but don’t avoid asking your local newspaper to give you an interview about your book and don’t be shy about calling up a local bookstore and asking if you could have a book signing. In all likelihood, if you don’t do it, no one will.

Update: Or you can just watch Joseph Adelman‘s suggestion:

Pt. 11 is here.


It’s Official–I Have a New Career Path!

I’ve held a number of jobs during my life: retail clerk, grocery clerk, potato chip vendor, land survey company flunky extraordinaire, and historical interpreter. I’ve also taught history at four different universities.

In his new book Superior Storm, Tom Hilpert, author and friend, has given me a new potential career path:

Dr. Mark Cheathem took on the gargantuan task of copy-editing, as well as giving me feedback on early chapters. I have come to believe that he is the world’s foremost expert on commas in the English language.

There you have it–I’m officially WFEOC, or you can just dispense with the acronym and call me Comma Guru.

Now if only students recognized my brilliance.


The Evolution of a Book, Pt. 9: Post-Manuscript Doldrums

(Previous entries in this series: Pts. 1234567, and 8.)

You might be asking why I’m talking about the doldrums that set in following submission of the manuscript now instead of after its publication. From my experience, the real emotional letdown occurs once the manuscript is submitted to the editor for copy-editing. There is nothing yet tangible to point out to family and friends or to include in annual faculty activity reports.

I don’t know how others deal with this emotional gap, but here are a few things that I’ve done.

  1. I organize research. If you’re like me, the final weeks prior to submission were not only spent cleaning up prose but also verifying footnotes. I had stacks of research folders on my desk, so I spent parts of several days refiling them, if I thought they would useful in the future, or scanning them into .pdfs if I wanted to keep them but didn’t think they were going to be important to future projects.
  2. I started working on the index. Call me crazy (or call me maybe–that’s my favorite joke right now), but I got a jump on indexing the manuscript. Obviously, page numbers will have to come later, but I had a list of proper names and concepts that I wanted to include, so I organized them. I’m sure I’ll modify the index when the page proofs come in, but at least I’ve saved some time.
  3. I started work on other projects. Like many of you, I have a main project (or two) and other minor projects. I was able to spend time on a couple of articles that were in various stages of completion, worked on book proposals for publishers, and wrote a conference paper.
  4. I took some time to relax. This is an important one that I sometimes forget exists. I read popular fiction, spent time with family, and helped with home-improvement projects. The last one wasn’t so relaxing, but YMMV.

The bottom line: Stay active in some way, whether mentally or physically. That’s good advice to follow all of the time, but I think academic writers, who can become obsessive, need reminding sometimes.

Pt. 10 is here.


Two Thoughts about Publishing from Mary Beth Norton

Last week, Historiann (Ann M. Little) posted a three-part interview with esteemed historian Mary Beth Norton. You should read all three parts, especially if you are interested in the development of women’s history as a field.

Two things jumped out at me from the final interview installment. The first was Norton’s advice not to commit oneself to writing a trilogy, as she did with Founding Mothers and Fathers, Separated by Their Sex, and Liberty’s Daughters. As Jacksonian historians know, that’s sound advice. Many of us (or maybe it was just me) were disappointed that Charles Sellers never wrote the third volume of his Polk biography.

The other piece of Norton’s interview that stood out was her explanation of the differences between university presses and trade publishers. She highlighted two drawbacks to publishing with a trade house. The first is the lack of outside peer review. The second was one I had never heard before: academic titles tend to go out of print more quickly than they do at university presses. The difference, she observed, is that trade presses want to make a profit and don’t have the economic incentive to keep an academic title in print if it doesn’t continue to sell. University presses, on the other hand, are able to keep titles in print longer because part of their mission is to provide access to knowledge. While they certainly like to turn a profit, that is not the impetus for their existence.*

Even though she didn’t make my list of most influential historians, I’ve enjoyed Norton’s work for a long time. Liberty’s Daughters was the first scholarly work on women’s history that I read, and it has stayed with me.

* Unless you’re the University of Missouri and have some hare-brained idea about making your university press a vanity press. For how well that idea went over with scholars, visit this page.


The Evolution of a Book, Pt. 8: Working with Your Copy Editor

(Previous entries in this series: Pts. 123456, and 7.)

Another extremely important relationship that you’ll have as you see your book manuscript through to publication is the one with the copy editor. Much of the previous advice I’ve given about referees and editors applies to copy editors as well, but let me expound on this relationship a bit.

All of the copy editors with whom I’ve worked were thorough and pleasant. In fact, they struck me as eternal optimists, as in “These errors can be fixed, and your book will be great.” I’m not sure how I would handle a surly, pessimistic copy editor, and I pity you if you’ve had one.

At the publishers I’ve worked with, copy editors were freelance hires. Sometime after the submission and review of the manuscript in-house, the editor sends it out to the copy editor, who reviews it for errors of style, formatting, citation, and substance. In history, they work with the latest edition of the Chicago Manual of Style and the press’ style sheet of preference. How they juggle and reconcile the two is beyond me, and I’m usually a detail person.

Once the copy editor is finished, s/he will send you electronic and/or paper copies of the manuscript with his/her edits. The author’s responsibility is to go through the edits, indicate acceptance of changes, explain why changes are not necessary, and answer any questions the copy editor had about the manuscript. It is a tedious process that requires substantial time and concentration. For the AJ bio, I spent the better part of three days on this job, but this was my fourth time with a book manuscript. Plan on spending more time if it’s your first experience.

Copy editors are very reasonable people. If there are edits with which you disagree, and they don’t violate the press’ style sheet, they’ll usually agree to your suggestions. But don’t be unreasonable, and for heaven’s sake, don’t boss them around. Also understand that copy editors have their own editing quirks at times. Sometimes the quirks make things better, sometimes they don’t, but remember that they just read through 300+ pages of your own quirky ideas about commas, hyphens, and complete citations.

Once you’ve made the changes, either on paper or via the word-processing program of the copy editor’s choice, you’ll send the manuscript back to the copy editor, who will ready the manuscript for the press. At that point, any major changes to your manuscript will need to be done, since the next stage, page proofs, only allows minor changes and corrections of egregious errors.

Let me close with one final thought about copy editors. They are the last reader before your book is published. As someone who likely is not an expert in your field, they have an eye for whether the book will be able to reach a broader audience. For that reason, listen carefully to any substantive recommendations that they make about content.

Part 9 is here.


The Evolution of a Book, Pt. 7: Working with Your Editor(s)

What I imagine a book editor’s office looks like

(See also parts 12345, and 6 of this series)

The most important relationship you will have as you look to publish is the one with your press’ acquisitions editor. For both of my books with LSU Press, I’ve worked with Rand Dotson.  Rand is a good editor for several reasons, but two stand out to me. The first is that he has a history Ph.D., which means he understands the challenges of the book projects undertaken by historians. The second is that he is succinct and direct in his correspondence.

A second important editorial contact that you might have is with a book series editor. I’ve had the honor of having both LSU Press books published in the Southern Biography Series. Bertram Wyatt-Brown was the editor for Old Hickory’s Nephew; the main title, in fact, was his suggestion. Bert was also editor when my proposal for the Jackson biography was contracted, but he retired in 2009, succeeded by Andrew Burstein. Both Bert and Andy wrote helpful editorial reports that made the manuscripts stronger.

My advice for working with editors is simple:

  1. Heed their advice. They are experienced editors and/or senior scholars, and you ignore them at your peril.
  2. Treat them with respect. Editors are your advocates with the press board, and they want you to succeed. Missing deadlines without permission, ignoring their suggestions, and acting as if you know more than they do are surefire ways to sabotage what could (and should) be a productive relationship for you both.
  3. Communicate. If you encounters problems while writing a manuscript or during the production process, talk to your editor. S/he can intervene in problematic situations that ease your mind and can explain why you can’t emboss your book cover with 24-karat gold.

Part 8 is here.


The Evolution of a Book, Part 6: Editing the Manuscript

(The rest of this series is available at the following links: Part 1Part 2Part 3Part 4, and Part 5.)

I’ll address the official copy-editing process in a later post. Today’s topic is the editing that takes place before submission to your acquisitions editor.

There are two types of editing while you’re writing. The first is your own, and like the writing process itself, this is a personal choice. Some like to edit each day, and some after a chapter is completed. There may even be those who wait until most of the manuscript is finished before editing.

My own personal preference is to edit once a chapter is completed. That stopping point gives me the chance to consider the cohesiveness of the chapter, its flow with the previous chapter, and its tie-in to the main arguments of the entire book. That’s not to say that I don’t edit grammar, sentence structure, etc., as I go along. I’m not a “throw-it-all-on-paper” writer. I like to write in complete sentences and paragraphs instead of sentence fragments and outlines that I fill in later. Footnotes are a bit different. I include author(s), short title, and page numbers while writing and fill in the complete bibliographical information later, usually at the end of the chapter.

The second type of editing is, hopefully, the kind you’ll get from colleagues who read part or all of your manuscript. This step seems like an obvious one, but I can’t stress it enough: Someone besides you needs to read the entire manuscript before it gets to your press editor. You can satisfy part of this recommendation through conference papers, but you need to go beyond that stage.

Finding colleagues to read your manuscript can be intimidating. What if they decline? What if they accept and tell you that your manuscript is off-base and needs a complete overhaul? What if, what if, what if . . . you can’t let that question stop you. Ask colleagues whose advice you trust and who you think will give you a fair and honest assessment. It is much better to have them point out egregious mistakes or wrong-headed arguments than to have an outside reader for the press or, once the book  is published, a reviewer do so. Remember that readers will attribute all of the book’s errors to the author.

For the Jackson biography, I asked John Marszalek, John Belohlavek, and Marsha Mullin to read the entire manuscript. Marszalek was my dissertation advisor, and I completely trust his advice about writing. Belohlavek has written extensively in the Jacksonian field. Both Johns have also written biographies, which proved helpful. Mullin was my go-to person for the nitty-gritty Jackson details, such as genealogy. All three did more than I had in mind for them, of course. They complemented one another well and had suggestions about content and argumentation that overlapped, which helped me identify the manuscript’s major problems. If three people make the same recommendation, then they are probably on to something!

If it takes a village to raise a child, then it takes a community to write a book.

Part 7 is here.


The Evolution of a Book, Part 5: Writing the Book

(The rest of this series is available at the following links: Part 1Part 2Part 3, and Part 4.)

I had big plans when I wrote my book proposal in 2006. I even had a schedule that I posted in my office outlining how I would write one chapter each semester, starting in Fall 2007. If I could write three seminar papers per semester in grad school, surely I could complete one per semester as a professor. If I wrote one chapter during the summer months, I would be finished with all nine chapters a year before the submission deadline. Brilliant!

One new academic appointment, one cross-country move, one child, and two years later (August 2008), I had started the first chapter. Instead of a leisurely pace of one chapter per semester, my writing schedule ended up like this:

Chapter 1

Started: 8-8-08

First draft completed: 12-14-09

Chapter 2

Started: 12-4-09

First draft completed: 3-1-10

Chapter 3

Started: 3-26-10

First draft completed: 6-1-10

Chapter 4

Started: 6-1-10

First draft completed: 7-8-10

Chapter 5

Started: 6-4-10

First draft completed: 1-21-11

Chapter 6

Started: 1-21-11

First draft completed: 5-4-11

Chapter 7

Started: 3-15-11

First draft completed: 5-4-11

Chapter 8

Started: 5-26-11

First draft completed: 6-8-11

Chapter 9

Started: 6-8-11

First draft completed: 7-25-11

As you can see, most of my progress came during the summer months. While I wrote during the regular academic year, fitting in the time was more difficult.

My advice for writing isn’t rocket science. It boils down to:

1. Use the summer months wisely. If you usually teach, then try to find funding to buy out that time and write. If you don’t typically teach, then write. You don’t have to become a hermit, ignore your family and friends, or forego relaxation, but you can’t take the summer off and expect to pick back up where you left off when the whirlwind of the fall semester begins.

2. Guard your writing time during the academic year. During the years I was writing the Jackson biography, I taught a 3-3 load. In addition to teaching, we are contractually required to hold ten office hours a week, and our campus culture is to have an open-door policy. (CU is an SLAC.) Beginning in the Spring 2010 semester, I also assumed responsibility as the program director for history, which included updating and maintaining program assessment for our regional accreditation through SACS. On top of all that, I performed the usual university service requirements, including committee work.

Guarding my writing time, then, was crucial if I were ever going to finish the book. My solution was to close my door at least two afternoon hours each weekday to write. Sometimes, I would ILL books and articles or do other book-related work, but my goal was to write for those two hours. Sometimes, I only managed 50 words; at other times, I could write 1,000. The point was simply to write.

Part 6 is here.


The Evolution of a Book, Part 3: The Book Outline

(Part 1 and Part 2 of this series)

My students will probably think I’m lying, but I actually didn’t like or even follow outlines until I was in grad school. I thought they stifled my creativity and the organic development of my writing. In actuality, I set myself up for failure as a writer, something I learned the hard way in my master’s program. Now, I am a firm believer that tackling longer projects, such as a thesis or a dissertation, requires an outline of some sort.

For the Jackson biography, I sketched a chapter-by-chapter outline identifying the main subjects of each chapter. I also broke down each chapter into smaller components.

This first outline is the one that I submitted as part of my book proposal to LSU Press:

  • Introduction: Provides the major arguments that I am making about Jackson in historiographical context.
  • Chapter 1: “Gentleman”—This chapter will examine Jackson’s early life in the Carolinas, focusing on his upbringing as a southerner and his exposure to slavery.
  • Chapter 2: “Speculator”—This chapter will examine Jackson’s training as a lawyer, his move to Tennessee, and his marriage to Rachel Donelson Robards. These three decisions, all speculative, allowed him to become successful as a land speculator, a member of the Nashville gentry, a politician, and a militia officer.
  • Chapter 3: “Patron”—This chapter will examine Jackson’s role as a patron to young men and the benefits (namely, the adoption of his son and his care for nephews such as Andrew Jackson Donelson) and the difficulties (the feud with the Benton brothers) associated with being a patron. The associations that he built during this period of his life would stay with him throughout his career.
  • Chapter 4: “Hero”—This chapter will examine Jackson’s role in the War of 1812, including his prosecution of the war against the Creek and his emergence as the Hero of New Orleans. The Battle of New Orleans in particular would solidify his support among many southerners.
  • Chapter 5: “Conqueror”—This chapter will examine Jackson’s involvement in treaty making with the southeastern tribes and his invasion and subsequent governance of Florida. These actions demonstrated Jackson’s belief in territorial expansion and his commitment to controlling the actions and movement of slaves and Native Americans, all concerns of southerners.
  • Chapter 6: “Democrat”—This chapter will examine Jackson’s emergence as a Democrat during the presidential elections of 1824 and 1828. His grappling with democratic ideas served to reinforce his belief in an expanded white democracy that supported the ideals of mainstream southern society.
  • Chapter 7: “President”—This chapter will examine Jackson’s two presidential administrations. These eight years witnessed Jackson struggling to support southern ideals while balancing his responsibilities as president and leader of the Democratic party.
  • Chapter 8: “Planter”—This chapter will examine Jackson’s early retirement years once he left the presidency. His attempts to make a profitable living as a planter met with difficulty as his adopted son, Andrew Jackson, Jr., made poor financial decisions. His plight was not uncommon for southern planters during and after the Panic of 1837.
  • Chapter 9: “Statesman”—This chapter will examine Jackson’s influence over the Democratic party during his retirement years. He was particularly interested in maintaining party control over the national government and in supporting Manifest Destiny, specifically in Texas, which was one of the southern slave owners’ primary goals in this decade and beyond.
  • Conclusion: Explains the significance of looking at Jackson as a southerner in order to understand both the personal life of a president and the political consequences of his personal life.

This second outline is the one that I used for the first two chapters:

I. Chapter 1: “Gentleman”
A. Jackson’s childhood
1. Encounters with Native Americans
2. Education
3. Influence of mother
4. Loss of family
5. Hatred of British
B. Jackson’s teenage years
1. Urban setting
2. Social interactions
3. Social network
C. Jackson’s early adulthood
1. Study of law
2. Purchase of slave
II. Chapter 2: “Speculator”
A. Move to East Tennessee
1. Feud with Sevier
B. Move to Nashville
1. Land speculation
2. Business interests
3. Romance with RJ
C. Public life
1. Militia membership
2. Social network
3. Judicial appointment
4. Political appointment

As I’ll show in a future post, the submitted book manuscript looks similar to these outlines, but there were substantial differences by the time I finished. More changes are likely to occur before the book is published.

Part 4 of the series is here.


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