The New York Times recently described a new database that has a lot of interesting possibilities:

With little fanfare, Google has made a mammoth database culled from nearly 5.2 million digitized books available to the public for free downloads and online searches, opening a new landscape of possibilities for research and education in the humanities.

The digital storehouse, which comprises words and short phrases as well as a year-by-year count of how often they appear, represents the first time a data set of this magnitude and searching tools are at the disposal of Ph.D.’s, middle school students and anyone else who likes to spend time in front of a small screen. It consists of the 500 billion words contained in books published between 1500 and 2008 in English, French, Spanish, German, Chinese and Russian.

The intended audience is scholarly, but a simple online tool allows anyone with a computer to plug in a string of up to five words and see a graph that charts the phrase’s use over time — a diversion that can quickly become as addictive as the habit-forming game Angry Birds.

I played around with the database by plugging in “Andrew Jackson” and “Jacksonian” as keyword searches, and American English as the corpus. “Andrew Jackson” peaked in 1938, while “Jacksonian” peaked in 1968-69:

This is just a guess, but the 1938 peak may have been due to Franklin D. Roosevelt invoking Jackson in support of his New Deal programs. You could probably attribute the 1968-69 peak to the scholarly work of Lee Benson and others as they reexamined the Jacksonian period from ethnocultural perspectives.

If you have any other hypotheses, I would like to hear them.